B2B ROI Calculator
B2B investments need different ROI metrics. Calculate returns on software, services, and partnerships with focus on efficiency gains and long-term value creation.
How the B2B ROI Calculator works
Specify B2B investment type, costs, efficiency improvements, revenue impact, and timeline. Calculate direct ROI, productivity gains monetized, total value created, and payback period.
B2B ROI includes soft benefits like time savings and efficiency. This calculator quantifies everything, helping justify investments with comprehensive value analysis.
How it works
Tutorial
B2B investments deliver value through efficiency gains, time savings, and revenue enablement that don’t appear on traditional P&L statements. Quantifying these soft benefits into hard dollars is essential for justifying investments and proving value to stakeholders.
You have two options: use the calculator above to monetize efficiency gains and soft benefits, or follow this guide to manually calculate B2B ROI with comprehensive value capture.
The Formula
| Component | Formula |
|---|---|
| Total Investment | Purchase Cost + Implementation + Training + Ongoing |
| Annual Value Created | Direct Savings + Efficiency Gains + Revenue Impact |
| ROI Percentage | ((Annual Value – Investment) ÷ Investment) × 100 |
Step-by-Step Calculation
Here’s a B2B software investment analysis with soft benefits monetized.
Step 1: Calculate Total Investment
Include all costs to implement and maintain:
| Cost Category | Amount |
|---|---|
| Software License (Annual) | $24,000 |
| Implementation Services | $15,000 |
| Training & Onboarding | $8,000 |
| Internal Time Cost | $6,000 |
| Total First-Year Investment | $53,000 |
Calculation: $24,000 + $15,000 + $8,000 + $6,000 = $53,000
Step 2: Calculate Annual Value Created
Monetize all benefits including efficiency gains:
| Value Source | Amount |
|---|---|
| Direct Cost Reduction | $18,000 |
| Time Savings (200 hrs @ $75/hr) | $15,000 |
| Error Reduction Value | $8,000 |
| Revenue Enablement | $25,000 |
| Total Annual Value | $66,000 |
Calculation: $18,000 + $15,000 + $8,000 + $25,000 = $66,000
Step 3: Calculate B2B ROI
Determine return on total investment:
| Step | Calculation | Result |
|---|---|---|
| Calculate net value | $66,000 – $53,000 | $13,000 |
| Divide by investment | $13,000 ÷ $53,000 | 0.2453 |
| Convert to percentage | 0.2453 × 100 | 24.53% |
Final Answer: Your B2B investment ROI is 24.53%
What This Means
A 24.53% first-year ROI is strong for B2B software. Year two typically shows higher returns since implementation costs don’t recur, potentially doubling ROI to 50%+ while delivering compounding efficiency gains.
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