Ecommerce Seo Audit Checklist

Technical SEO Foundation

□ Website crawlability verified
□ XML sitemap present and submitted
□ Robots.txt properly configured
□ Site architecture logical
□ URL structure SEO-friendly
□ HTTPS implemented sitewide
□ Page speed optimized (<3 seconds)
□ Mobile-responsive design confirmed
□ Core Web Vitals passing
□ Canonical tags implemented correctly
□ Hreflang tags for international
□ 404 errors fixed or redirected

Site Structure & Navigation

□ Logical category hierarchy
□ Breadcrumb navigation present
□ Internal linking optimized
□ Pagination handled correctly
□ Faceted navigation SEO-friendly
□ Footer links valuable
□ HTML sitemap available
□ Search function effective
□ Menu structure intuitive
□ Category pages optimized
□ Subcategory pages valuable
□ Filter pages handled properly

Product Page Optimization

□ Unique product titles optimized
□ Meta descriptions compelling
□ Product descriptions unique/detailed
□ H1 tags properly used
□ Image alt text descriptive
□ Schema markup implemented
□ Reviews/ratings visible
□ Related products linked
□ Stock availability shown
□ Pricing clearly displayed
□ Shipping info included
□ Return policy linked

Category Page Optimization

□ Category titles optimized
□ Category descriptions unique
□ H1 tags appropriate
□ Product count displayed
□ Sorting options available
□ Filter options SEO-friendly
□ Pagination optimized
□ Category content valuable
□ Internal linking strong
□ Load more vs pagination decided
□ No-index rules appropriate
□ Canonical tags correct

Content Marketing

□ Blog strategy implemented
□ Buying guides created
□ How-to content published
□ FAQ sections comprehensive
□ Video content utilized
□ User-generated content leveraged
□ Seasonal content planned
□ Content calendar active
□ Guest posting pursued
□ Link building active
□ Content freshness maintained
□ Topic clusters developed

Keyword Research & Targeting

□ Primary keywords identified
□ Long-tail keywords targeted
□ Commercial intent keywords used
□ Competitor keywords analyzed
□ Search volume validated
□ Keyword difficulty assessed
□ Seasonal trends considered
□ Local keywords included
□ Voice search optimized
□ Question keywords targeted
□ Keyword cannibalization avoided
□ Keyword mapping completed

On-Page SEO Elements

□ Title tags optimized (50-60 chars)
□ Meta descriptions written (150-160 chars)
□ Header tags structured (H1-H6)
□ URL slugs optimized
□ Image optimization complete
□ Internal links contextual
□ External links authoritative
□ Content length appropriate
□ Keyword density natural
□ LSI keywords included
□ Featured snippets targeted
□ Rich snippets enabled

Mobile Optimization

□ Mobile-first indexing ready
□ Responsive design verified
□ Touch elements sized properly
□ Pop-ups mobile-friendly
□ Page speed mobile optimized
□ AMP considered/implemented
□ Mobile usability tested
□ App indexing configured
□ Mobile navigation simple
□ Click-to-call buttons working
□ Forms mobile-optimized
□ Checkout process streamlined

Local SEO (if applicable)

□ Google My Business optimized
□ NAP consistency verified
□ Local citations built
□ Local reviews encouraged
□ Location pages created
□ Local schema markup added
□ Local keywords targeted
□ Local link building active
□ Maps integration working
□ Store locator optimized
□ Local content created
□ Community engagement active

International SEO (if applicable)

□ Hreflang tags implemented
□ Country-specific domains/subdirectories
□ Language targeting correct
□ Currency options available
□ Shipping information clear
□ Local payment methods supported
□ Content localized properly
□ International link building
□ Local search engines considered
□ Cultural considerations addressed
□ Time zones handled
□ Legal requirements met

Performance & Analytics

□ Google Analytics 4 configured
□ Google Search Console verified
□ Conversion tracking active
□ Goal tracking configured
□ E-commerce tracking enabled
□ Site search tracking active
□ Event tracking implemented
□ Custom reports created
□ Regular monitoring scheduled
□ Competitor tracking active
□ Rank tracking implemented
□ ROI measurement active

Common Issues Check

□ Duplicate content resolved
□ Thin content improved
□ Broken links fixed
□ Redirect chains eliminated
□ Orphan pages linked
□ Index bloat controlled
□ JavaScript SEO handled
□ Image sizes optimized
□ Lazy loading implemented
□ CDN utilized effectively
□ Security issues resolved
□ Spam protection active