Turo ROI Calculator
Turn your car into income with Turo. Calculate returns including depreciation and maintenance.
How the Turo ROI Calculator works
Analyze Turo investment: rental income, expenses, depreciation, maintenance. Determine if car sharing beats traditional investments.
Turo can generate income but has hidden costs. This calculator reveals true returns for informed decisions.
How it works
Tutorial
Sharing your car on Turo can generate meaningful income, but hidden costs like accelerated depreciation, increased maintenance, insurance premiums, and time investment often surprise new hosts. Calculating true ROI requires accounting for both the additional income and the accelerated wear on your asset. Some cars are Turo goldmines while others barely break even after all costs.
You have two options: use the calculator above to analyze your specific vehicle and market, or follow this guide to manually calculate Turo hosting ROI.
The Formula
| Component | Formula |
|---|---|
| Annual Gross Revenue | Daily Rate × Rental Days × (1 – Turo Fee) |
| Annual Costs | Depreciation + Maintenance + Insurance + Cleaning + Time |
| Annual Net Profit | Gross Revenue – Annual Costs |
| ROI Percentage | (Annual Profit ÷ Vehicle Value) × 100 |
Step-by-Step Calculation
Let’s analyze a Turo car sharing investment realistically.
Step 1: Calculate Annual Gross Revenue
Estimate realistic rental income:
| Metric | Value |
|---|---|
| Daily Rental Rate | $75 |
| Rental Days per Year | 180 (50% utilization) |
| Gross Rental Income | $13,500 |
| Turo Fee (25%) | -$3,375 |
| Net Revenue | $10,125 |
Calculation: ($75 × 180) – ($75 × 180 × 0.25) = $10,125
Step 2: Calculate Depreciation Cost
Estimate accelerated depreciation from rental use:
| Factor | Amount |
|---|---|
| Current Vehicle Value | $25,000 |
| Normal Annual Depreciation (10%) | $2,500 |
| Additional Rental Depreciation (5%) | $1,250 |
| Total Annual Depreciation | $3,750 |
Calculation: ($25,000 × 0.10) + ($25,000 × 0.05) = $3,750
Step 3: Calculate Maintenance Costs
Account for increased wear and tear:
| Expense | Annual Amount |
|---|---|
| Oil Changes (4x vs 2x) | $200 |
| Tire Replacement (accelerated) | $300 |
| Brake Service | $250 |
| Cleaning Supplies | $180 |
| Repairs/Touch-ups | $400 |
| Total Maintenance | $1,330 |
Calculation: $200 + $300 + $250 + $180 + $400 = $1,330
Step 4: Calculate Insurance and Protection Costs
Include additional insurance and protection plans:
| Insurance Item | Annual Cost |
|---|---|
| Increased Personal Auto Insurance | $400 |
| Commercial Host Insurance Add-on | $600 |
| Turo Protection Plan Gaps | $200 |
| Total Insurance Costs | $1,200 |
Calculation: $400 + $600 + $200 = $1,200
Step 5: Calculate Time Investment Cost
Value your time for hosting activities:
| Activity | Time per Rental | Annual Hours | Value |
|---|---|---|---|
| Cleaning (45 min) | 0.75 hrs | 135 hrs | $2,025 |
| Coordination/Handoff | 0.50 hrs | 90 hrs | $1,350 |
| Admin/Photos/Listing | 0.25 hrs | 45 hrs | $675 |
| Total Time Cost (@$15/hr) | $4,050 | ||
Calculation: (135 + 90 + 45) × $15 = $4,050
Step 6: Calculate Total Annual Costs
Sum all Turo-related expenses:
| Cost Category | Annual Amount |
|---|---|
| Depreciation | $3,750 |
| Maintenance | $1,330 |
| Insurance | $1,200 |
| Time Investment | $4,050 |
| Total Annual Costs | $10,330 |
Calculation: $3,750 + $1,330 + $1,200 + $4,050 = $10,330
Step 7: Calculate Annual Net Profit
Subtract costs from revenue:
| Component | Amount |
|---|---|
| Annual Net Revenue | $10,125 |
| Total Annual Costs | -$10,330 |
| Annual Net Profit | -$205 |
Calculation: $10,125 – $10,330 = -$205
Step 8: Calculate ROI Percentage
Calculate return on vehicle value:
| Step | Calculation | Result |
|---|---|---|
| Divide profit by vehicle value | -$205 ÷ $25,000 | -0.0082 |
| Convert to percentage | -0.0082 × 100 | -0.82% |
Final Answer: The Turo hosting ROI is -0.82% (negative return)
What This Means
This analysis reveals that once all costs are properly accounted for—especially depreciation and time—many Turo operations barely break even or lose money. To achieve positive ROI, you need higher utilization (65%+), premium pricing, or a fully paid-off vehicle with low depreciation. Turo works best for cars you already own and rarely use, not as a primary investment vehicle.
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